H & M Hennes & Mauritz AB (publ) (HMSB.DE) • XETRA
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold HMSB.DE in your mock portfolio yet.
With a PE ratio of 21.24 and EPS of 0.71, H&M is priced at a moderate earnings multiple that suggests neither deep value nor extreme growth expectations. Profitability appears acceptable but not outstanding, implying the market expects steady, not explosive, earnings growth. Overall, fundamentals look stable but not strong enough to justify a clearly bullish stance without further catalysts.
The stock trades at €15.08, modestly up 3.7% over the last month but still below its 200‑day moving average of €16.02, indicating a longer‑term downtrend or consolidation phase. Trading below the 200‑day average typically reflects residual bearishness or caution among investors, even if short‑term momentum has turned slightly positive. Without RSI data, the technical picture leans cautiously neutral rather than clearly bullish.
Website traffic at an estimated 369,049 visitors per month and a very large social media footprint indicate strong brand reach, but recent follower trends are flat to slightly negative. Job openings at 43, down 2.3% month over month, suggest cautious hiring rather than aggressive expansion. Overall, alternative data points to a mature, widely recognized brand in a stable but not clearly accelerating phase.
Taken together, valuation, technicals, and alternative data suggest a neutral outlook for H & M Hennes & Mauritz AB (publ). The company appears fundamentally stable with a strong global brand, but the stock trades below its 200‑day moving average and alternative data do not show clear acceleration in demand or expansion. The risk/reward profile looks balanced rather than skewed decisively bullish or bearish at current levels.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Upgrade to see the full Evidence Stack
What Changed, Why Now, and Risk Flags — available on the Investor plan and above
Get Started