Privacy Policy (UK)

Last updated: 18 December 2025

This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you use TrendEdge (the “Service”).

1) Who we are (Controller)

The Service is operated by:

Alt Q Technology Ltd (company number 16900659)Address: 71–75 Shelton Street, Covent Garden, London, United Kingdom Email: support@trendedge.ai

For the purposes of UK data protection law, Alt Q Technology Ltd is the data controller for personal data processed via the Service.

2) What personal data we collect

We may collect the following categories of personal data:

Account & profile data

Name (if provided), email address, password (stored in hashed form), account preferences, subscription tier.

Payment & transaction data

Billing status, subscription dates, invoices/receipts, payment confirmation and limited payment metadata.
We do not store full card details; these are handled by our payment providers.

Usage & device data

IP address, device identifiers, browser type, operating system, pages/screens viewed, interaction events, timestamps, referral URLs, and diagnostic data.

Alerts, watchlists and portfolio-related inputs

Stocks you follow, alert settings and filters, watchlists, mock trading settings and activity (where applicable).

Communications

Support requests, emails you send us, and our responses.

Cookie and similar technology data

Cookie identifiers and related data as described in the Cookie Policy below.

3) Where we get your data from

From you (e.g., when you sign up, contact support, configure alerts).
From your device/browser (e.g., IP address, logs, cookies).
From our service providers (e.g., payments, analytics, email delivery), where needed to provide the Service.

4) How we use your data and our lawful bases

We process personal data only where we have a lawful basis under UK GDPR. Key purposes and bases include:

A) To provide and operate the Service (Contract)

Create and manage your account
Provide paid subscription access and features
Deliver alerts and platform functionality you request

Lawful basis: performance of a contract with you.

B) To take payments and manage subscriptions (Contract / Legal obligation)

Process payments, renewals, refunds where required, and invoicing
Handle tax and accounting requirements

Lawful basis: contract; and legal obligation where applicable.

C) To keep the Service safe, secure, and reliable (Legitimate interests)

Prevent fraud, abuse, unauthorised access, scraping, and misuse
Maintain logs, monitor performance, debug errors, and enforce our Terms

Lawful basis: legitimate interests (security and service integrity).

D) To improve TrendEdge and understand usage (Legitimate interests / Consent)

Measure how users interact with the Service
Improve features, content, and user experience

Lawful basis: legitimate interests for strictly necessary operational analytics; consent for non-essential analytics/marketing cookies and similar tracking (see Cookie Policy).

E) To send service communications (Contract / Legitimate interests)

Account notices, security notices, subscription and billing messages, feature updates necessary to deliver the Service

Lawful basis: contract and/or legitimate interests.

F) Marketing communications (Consent or “soft opt-in” where permitted)

Newsletters, promotions, and product updates

Lawful basis: consent (or soft opt-in where permitted under PECR for existing customers).You can opt out at any time using the unsubscribe link or by contacting us.

5) Automated processing and profiling

TrendEdge may use automated processing (including AI or statistical models) to generate research outputs such as scores, alerts, and summaries. These outputs are provided for informational/research purposes.

We do not intend for this processing to amount to solely automated decision-making that produces legal or similarly significant effects about you. If that changes, we will update this policy and provide any required rights and safeguards.

6) Who we share your data with

We may share personal data with:

Service providers (processors) who help us run TrendEdge (e.g., hosting, database infrastructure, email delivery, customer support tooling, analytics, error monitoring, payments).
Professional advisers (lawyers, accountants) where necessary.
Authorities / law enforcement where we have a legal obligation or a legitimate reason to do so.
Corporate transactions: if we sell, transfer, or reorganise the business, your data may be disclosed as part of that process (with appropriate safeguards).

We do not sell your personal data.

7) International transfers

Some of our service providers may process data outside the UK. Where personal data is transferred internationally, we will ensure appropriate safeguards are in place, such as:

UK adequacy regulations (where applicable), and/or
the UK International Data Transfer Agreement (IDTA) or the UK Addendum to EU Standard Contractual Clauses, plus any required risk assessments.

8) How long we keep your data (retention)

We keep personal data only as long as necessary for the purposes described above, including legal, accounting, and security requirements. In general:

Account data is retained while your account is active, and for a reasonable period afterward for security, dispute handling, and compliance.
Payment records are retained as required by tax/accounting laws.
Support communications are retained for a reasonable period to handle queries and improve service.
Logs and security records are retained for a limited period to protect the Service and investigate incidents.
Cookie data retention depends on the cookie type (see Cookie Policy).

9) Security

We use appropriate technical and organisational measures designed to protect personal data (e.g., access controls, encryption in transit where applicable, secure credential storage, monitoring). No system is 100% secure, but we take security seriously.

10) Your rights (UK)

You may have the right to:

access your personal data
correct inaccurate data
request deletion (in certain circumstances)
restrict processing
object to processing (including to marketing and, in some cases, legitimate interests processing)
data portability (in certain circumstances)
withdraw consent (where we rely on consent)

To exercise your rights, contact support@trendedge.ai. We may need to verify your identity.

11) Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the UK Information Commissioner’s Office (ICO).

12) Children

The Service is not intended for children under 18 and we do not knowingly collect personal data from children.

13) Third-party links and third-party content

The Service may contain links to third-party sites/services. Their privacy practices are governed by their own policies and we are not responsible for them.

14) Changes to this policy

We may update this Privacy Policy from time to time. If changes are material, we will take reasonable steps to notify you (e.g., in-app notice or email). The “Last updated” date shows when it was last revised.

Cookie Policy (UK)

Last updated: 18 December 2025

This Cookie Policy explains how TrendEdge uses cookies and similar technologies (together “cookies”) and how you can control them.

1) What cookies are

Cookies are small text files placed on your device. Similar technologies (like local storage, SDK identifiers, and pixels) may also be used to store or read information from your device.

2) Why we use cookies

We use cookies to:

Make the Service work (e.g., authentication, session management, security)
Remember your preferences (e.g., settings, language, consent choices)
Measure and improve performance (analytics)
Support marketing (where enabled) such as measuring campaign effectiveness

3) Types of cookies we use

A) Strictly necessary cookies (always on)

These cookies are required for core functionality and security. Without them, the Service cannot operate properly (for example: logging in, maintaining sessions, preventing fraud/abuse).

These do not require consent.

B) Functional cookies (optional)

These help remember choices you make (for example: preferences) and can improve your experience.

These require consent where they are not strictly necessary.

C) Analytics cookies (optional)

These help us understand how people use the Service (for example: which pages are used most, error rates, performance). We use this to improve TrendEdge.

These require opt-in consent. We do not set these cookies until you consent.

D) Marketing cookies (optional)

These may be used to measure the effectiveness of advertising, limit the number of times you see an ad, or show more relevant marketing.

These require opt-in consent. We do not set these cookies until you consent.

4) Your choices and how to manage cookies

Cookie banner / preferences

When you first visit our site, you will be asked to choose whether to accept or reject non-essential cookies. You can change your choice at any time by using our cookie settings link (where provided) or by contacting us at support@trendedge.ai.

Browser controls

You can also control cookies through your browser settings (including deleting existing cookies). Blocking strictly necessary cookies may prevent parts of the Service from working.

5) Third-party cookies

Some cookies may be set by third parties we use for analytics, payments, email delivery, or marketing measurement. Where third-party cookies are used, we aim to ensure they are only set after you have consented (unless strictly necessary).

6) Updates to this Cookie Policy

We may update this Cookie Policy from time to time. The “Last updated” date shows when it was last revised.