Under Armour (0R2I.L) • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With EPS of 0.47 and a PE ratio of 13.17, Under Armour appears modestly profitable and not aggressively valued, but the metrics also suggest limited growth enthusiasm. The valuation multiple is below that of many branded athletic peers, implying the market is discounting slower growth or execution risk. Overall, the financial profile looks stable but not strongly accelerating.
The stock at $6.19 trades meaningfully below its 200-day moving average of $7.72, signaling a prevailing downtrend. A 3.7% decline over the last month and an RSI of 46.76 indicate weak momentum and a lack of strong buying interest, though not extreme oversold conditions. Technically, the setup leans negative until the price can reclaim and hold above the long-term moving average.
Digital engagement appears reasonably healthy: nearly 7.9 million monthly website visitors and an estimated 40,000 daily app downloads, with downloads growing 33.3% month over month, point to solid consumer interest. However, flat-to-slightly-declining social media follower trends and a small decline in job postings suggest cautious corporate expansion and only modest brand momentum. Overall, alternative data show stable but not strongly accelerating demand or brand growth.
Under Armour’s fundamentals show profitability at a relatively undemanding valuation, but the stock is technically weak and trading well below its long-term average. Alternative data point to stable digital engagement with some strength in app growth, offset by muted hiring and largely flat social metrics. Taken together, the picture is balanced: not weak enough for a strongly bearish stance, but lacking the growth and momentum needed for a clearly bullish view.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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