
ELF • NYSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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You don't hold ELF in your mock portfolio yet.
With a PE ratio of 46.38 and EPS of 1.77, the market is still pricing in strong growth and solid profitability, but the valuation is elevated versus typical consumer staples and beauty peers. This suggests investors expect continued revenue and earnings expansion, leaving less room for error. Without more detailed recent income statement data, the fundamental picture appears broadly positive but already well-reflected in the stock price.
The stock is down 5.7% over the last month and trades well below its 200-day moving average of $103.86, indicating a medium-term downtrend. An RSI of 17.29, however, signals the shares are deeply oversold in the near term and may be due for a technical bounce. Overall, the setup is short-term contrarian bullish but medium-term trend bearish, netting out to a neutral stance.
Alternative data is mixed: app downloads have dropped sharply month over month, which can be a negative demand or engagement signal, while job openings have surged, suggesting expansion and investment in growth. Social media followings are large and generally stable to slightly growing, indicating brand resilience but not explosive new momentum. Overall, these signals point to a solid but not accelerating growth picture.
The combination of a high valuation, oversold technicals, and mixed alternative data supports a neutral overall view on e.l.f. Cosmetics’ stock. Fundamentals appear strong and the brand remains well-engaged with consumers, but the elevated PE and recent weakness in app downloads temper a more aggressive bullish stance.

Why I Just Bought e.l.f. Beauty Stock

e.l.f. Beauty $ELF Shares Sold by Envestnet Asset Management Inc.

Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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