
HNST • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold HNST in your mock portfolio yet.
The Honest Company is modestly profitable on an EPS basis, but the high PE ratio of 42.5 suggests the market is already pricing in meaningful future growth. With only $0.06 in EPS, current profitability is thin and leaves limited margin for error. Overall, the valuation looks demanding relative to current earnings power, but not outright negative if growth can accelerate.
The stock trades at $2.55, notably below its 200-day moving average of $3.99, signaling a sustained downtrend. An RSI of 37.88 is near oversold territory but not yet at a clear capitulation level, suggesting ongoing selling pressure. The 9.6% decline over the last month reinforces a negative technical setup with limited evidence of a trend reversal so far.
Digital engagement and brand reach remain sizable, but near-flat growth across key alternative data metrics points to a lack of strong incremental demand momentum. Website traffic and app downloads are stable rather than accelerating, and hiring activity has declined sharply. Social media followings are large but mostly flat to slightly down, with only modest growth on newer platforms.
Overall, The Honest Company presents a mixed picture: modest profitability and strong brand reach are offset by a rich valuation and weak technicals. Alternative data show stability rather than clear acceleration, and the stock trades in a pronounced downtrend despite a premium PE multiple. This combination supports a neutral stance, with upside dependent on the company proving it can grow earnings fast enough to justify current pricing.


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Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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