Serco Group (SRP.L) • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With a PE ratio of 18.13 and EPS of 0.14, Serco Group appears reasonably valued relative to a typical mature services business, but not obviously cheap. The valuation implies the market expects steady, not explosive, earnings growth. In the absence of detailed revenue and margin history, the current multiples suggest a company with moderate profitability and a stable, contract-driven earnings base.
The stock is down 5.9% over the last month and trading below its 200-day moving average of $270.74, which is a negative technical signal. However, the RSI at 22.88 indicates the shares are in oversold territory, suggesting near-term downside may be limited and a technical rebound is possible. Overall, the setup looks like a corrective phase within a longer-term trend rather than a clear breakdown, hence a neutral stance.
Alternative data for Serco Group is mixed but broadly stable. Web traffic (273,589 monthly visitors) and app downloads (~5,000 per day) indicate a solid level of ongoing engagement with the company’s services. Hiring remains steady with 1,000 job openings (flat month over month) and a large LinkedIn following, while social media growth is modest and mixed across platforms.
Overall, Serco Group’s setup appears neutral: valuation and earnings metrics suggest a reasonably priced, stable business, while technicals show short-term weakness but oversold conditions that could limit further downside. Alternative data points to operational stability rather than clear acceleration or deterioration. The balance of signals supports a cautious, wait-and-see stance rather than a strongly bullish or bearish view.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
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