SMWH.L • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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You don't hold SMWH.L in your mock portfolio yet.
The negative EPS and resulting negative P/E ratio indicate that WH Smith PLC is currently loss‑making, which is a clear headwind for equity holders. Without evidence of strong revenue growth or margin expansion to offset current losses, the risk/reward profile leans unfavorably. Profitability will need to improve meaningfully before the stock can justify a sustained re‑rating.
Despite a 5.6% gain over the last month, the stock trades well below its 200‑day moving average, indicating a broader downtrend or overhang. The RSI near 54 is neutral, suggesting neither overbought nor oversold conditions and no strong momentum signal. Overall, the technical setup points to a weak longer‑term trend with only modest short‑term strength.
Alternative data for WH Smith PLC is mixed but overall subdued, with only marginal changes across most channels. Job openings have declined modestly, which may reflect cost control or slower growth, while social media followings are largely flat with very small positive or negative moves. Website traffic is modest in scale and there is no evidence of a sharp inflection in digital engagement.
Combining negative earnings, a stock price trading well below its 200‑day moving average, and largely flat alternative data, the overall picture for WH Smith PLC skews bearish. While there has been a short‑term price uptick and no severe deterioration in engagement metrics, these are not yet strong enough to offset the profitability and technical concerns.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: