Ulta Beauty AI Price Prediction

Ulta Beauty’s share price at $607.88 is up 12.0% over the last month and trading well above its 200-day moving average of $452.16, indicating a strong uptrend. The RSI at 67.08 is near overbought territory but not extreme, suggesting strong momentum with only moderate risk of a near-term pullback. Overall, the technical picture is positive and supports a bullish short- to medium-term view.

• Price at $607.88 versus a 200-day moving average of $452.16 shows a robust, established uptrend, with the stock significantly above long-term support.
• A 12.0% gain over the last month confirms strong recent momentum and renewed investor interest in the name.
• RSI at 67.08 is elevated but still below the classic 70 overbought threshold, signaling strong buying pressure with some risk of consolidation rather than a clear exhaustion signal.

Alternative data for Ulta Beauty is broadly positive, with particularly strong growth in mobile app downloads and steady or rising social media engagement across key platforms. Flat web traffic and job postings suggest a stable core business footprint, while the surge in app downloads and growing Instagram and TikTok followings point to strengthening digital engagement and brand reach. Overall, these signals align with continued demand and customer engagement, supporting a constructive outlook on the stock.

• Mobile app downloads at an estimated 503,000 per day, up 24.8% month over month, are a very strong positive signal for customer acquisition, engagement, and potential omnichannel sales growth.
• Web traffic of 60,559,552 monthly visitors, flat month over month, indicates a large and stable online audience; stability at this high level is supportive even without growth.
• Social media presence is broad and mostly growing: Instagram (7,564,897, +1.2%), TikTok (1,600,000, +6.7%), Facebook (3,654,898, +0.4%), YouTube (113,000, +0.9%), and LinkedIn (603,342), with only a minor decline on Twitter/X (674,727, -0.4%), collectively pointing to healthy brand momentum and marketing reach.

Ulta Beauty’s stock is exhibiting strong technical momentum and trades at a growth-oriented valuation underpinned by solid earnings. Alternative data—especially surging app downloads and expanding social media followings—supports the view that customer engagement and brand strength remain robust. While the valuation is not cheap and the RSI suggests potential for near-term volatility, the overall balance of evidence leans bullish.

• Strong uptrend above the 200-day moving average, combined with a high but not extreme RSI, indicates positive momentum with manageable near-term risk.
• Growth-premium valuation and robust alternative data signals (notably app downloads and social engagement) suggest the market’s optimistic expectations are supported by underlying demand and brand traction.