ITB.DE • XETRA
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold ITB.DE in your mock portfolio yet.
With a PE ratio of 12.49 and EPS of 2.86, Imperial Brands appears reasonably valued relative to typical consumer-staples multiples, suggesting the market is pricing in modest growth and regulatory risk. Profitability looks solid but not high-growth, consistent with a mature tobacco business facing volume pressures but maintaining earnings through pricing and cost control.
The stock trades at €35.73, slightly above its 200-day moving average of €35.00, indicating a mild upward bias in the longer-term trend. However, the RSI at 69.24 is near overbought territory, and the stock is down 3.8% over the last month, suggesting recent weakness and potential near-term consolidation or pullback.
Alternative data show flat web traffic and largely stagnant social media growth, suggesting limited incremental retail or brand engagement momentum. The 27.8% month-over-month drop in job openings is a notable negative signal, potentially reflecting hiring restraint, cost-cutting, or cautious growth plans.
Imperial Brands PLC exhibits stable profitability and a conservative valuation, with the share price trading slightly above its long-term average but showing short-term weakness and near-overbought conditions. Alternative data tilt mildly negative, with reduced hiring and flat engagement, reinforcing a view of a mature, cash-generative business rather than a growth story.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: