HORNBACH Holding AG & Co. KGaA (HBH.DE) • XETRA
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold HBH.DE in your mock portfolio yet.
With EPS of €8.26 and a PE ratio of 9.27, HORNBACH appears reasonably valued to modestly undervalued relative to typical market multiples, suggesting the market is cautious but not pessimistic about earnings durability. The earnings level implies solid underlying profitability, but without multi‑period revenue and margin data, it is difficult to confirm a clear growth or margin expansion trend. Overall, fundamentals look sound but not clearly in a strong growth phase.
At €76.50, the stock trades below its 200‑day moving average of €82.45, indicating a medium‑term downtrend or at least technical weakness. The 1.5% decline over the last month is modest but reinforces that the stock is under its longer‑term trend line. Without a clear oversold signal (e.g., very low RSI, which is not provided), the technical picture leans cautious.
Website traffic at an estimated 18,301 visitors per month appears modest for a retail/DIY brand, and no growth trend is indicated, which does not strongly support a near‑term demand acceleration thesis. Social media signals are mixed: TikTok followers are growing at 2.8% over 90 days, while LinkedIn followers are flat, suggesting some consumer‑facing engagement but limited corporate brand momentum. Zero job openings may point to hiring restraint or a mature staffing level, which can be either cost‑focused discipline or a lack of expansion.
Overall, the picture for HORNBACH Holding AG & Co. KGaA appears neutral: fundamentals and valuation look reasonable, but the stock trades below its 200‑day moving average and alternative data do not clearly point to accelerating growth. The low PE and solid EPS provide some downside support, yet technical weakness and muted alternative data keep the outlook balanced rather than clearly bullish. Investors may view the name as a value opportunity, but confirmation of improving trends would be needed to shift the stance decisively bullish.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Upgrade to see the full Evidence Stack
What Changed, Why Now, and Risk Flags — available on the Investor plan and above
Get Started