Diageo (GUI.DE) • XETRA
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With a PE ratio of 18.7 and EPS of 0.94, Diageo is priced at a moderate earnings multiple that suggests neither deep distress nor aggressive growth expectations. The valuation is consistent with a mature, high-quality consumer staples company, but without clear evidence of accelerating earnings. Profitability appears solid, yet the market is not assigning a premium indicative of strong growth momentum.
The stock trades at €17.57, below its 200-day moving average of €18.95, indicating a prevailing downtrend or at least technical weakness. Price has been flat over the last month (0.0% change), suggesting a consolidation phase rather than a clear recovery. Without a break back above the 200-day moving average, the technical setup leans negative.
Alternative data show mixed but generally soft signals: web traffic and app downloads are decent in absolute terms, yet hiring and social traction are weak. A 41.4% month-over-month drop in job openings points to cost discipline or caution, which can be a sign of slower expected growth. Social media audiences are mostly flat or slightly declining, suggesting limited incremental brand engagement momentum.
Overall, Diageo appears fundamentally stable but not in a clear growth or technical uptrend phase. Valuation and earnings suggest a solid, mature business, while technicals and alternative data lean cautious, with signs of subdued momentum. The balance of these factors supports a neutral stance on the stock at current levels.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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