adidas AG (ADS.F) • XETRA
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With a PE ratio of 23.28 and EPS of 7.77, adidas AG appears reasonably valued relative to a quality global brand, but not obviously cheap. The valuation suggests the market is pricing in moderate earnings growth and stable profitability rather than a deep turnaround or hyper‑growth story. In the absence of more detailed revenue and margin trend data, the earnings profile looks solid but not clearly exceptional.
The stock is trading at €180.85, about 13.8% above its 200‑day moving average of €158.91, and has risen 3.7% over the last month, indicating a constructive intermediate‑term trend. An RSI of 55.14 sits in neutral territory, suggesting neither overbought nor oversold conditions. Overall, price action is positive but not extended, pointing to a steady uptrend rather than a momentum spike.
Alternative data show a broadly stable to slightly improving brand footprint. Web traffic is sizable at ~894k monthly visitors, job openings are flat month‑over‑month, and social media followings are large with modest growth across most platforms. The strongest positive signal is robust engagement growth on YouTube and steady gains on Instagram and TikTok, offset by stagnation in hiring and a slight decline on Twitter/X.
Taken together, adidas AG’s stock shows a healthy but not extreme uptrend, a moderate valuation, and broadly stable alternative data signals with pockets of digital brand strength. The picture is consistent with a solid, globally entrenched consumer brand priced for steady execution rather than dramatic upside or downside. Overall, the current setup appears neutral with a slight constructive tilt, contingent on continued earnings delivery.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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