
YUMC • NYSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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You don't hold YUMC in your mock portfolio yet.
With EPS at 2.51 and a PE ratio of 21.88, Yum China is priced at a moderate earnings multiple that suggests neither deep value nor clear overvaluation based solely on earnings. The figures imply solid underlying profitability, but without multi-period revenue and margin data, it is difficult to argue for a strongly bullish or bearish stance purely on fundamentals. Overall, the valuation and earnings profile point to a balanced risk‑reward setup contingent on future growth execution.
The stock has rallied 15.8% in the last month to $54.92, now trading well above its 200‑day moving average of $46.02, which confirms a strong short‑term uptrend. However, an RSI of 75.22 places the shares firmly in overbought territory, raising the risk of a pullback or consolidation after the recent run. From a near‑term trading perspective, the setup looks stretched to the upside despite the positive momentum.
Alternative data for Yum China currently show modest and somewhat muted activity rather than clear acceleration. Web traffic at an estimated 91,776 visitors per month is not accompanied by a growth rate, and hiring is flat with only 1 open role and 0.0% month‑over‑month change, suggesting no visible expansion push from job postings. LinkedIn followers have grown 0.7% over 90 days, a mild positive signal for brand and corporate visibility but not strong enough to drive a distinctly bullish view.
Yum China’s current profile combines solid profitability and a reasonable earnings multiple with a stock that has run up quickly and now looks technically overbought. Alternative data signals are generally stable rather than strongly expansionary, which does not clearly reinforce the recent price surge. Overall, the setup appears balanced: fundamentals are sound, but near‑term technical risk tempers the outlook, leading to a neutral stance.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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