
PRPL • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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You don't hold PRPL in your mock portfolio yet.
Purple is currently unprofitable, as indicated by its negative EPS (-0.52) and negative PE ratio (-1.33). This suggests ongoing losses and a business model that has yet to demonstrate sustainable earnings power. Without clear evidence of improving margins or a path to profitability, the financial profile remains a key overhang on the stock.
At $0.69, Purple trades below its 200-day moving average of $0.83, signaling a prevailing downtrend and weak longer-term momentum. The stock is down 10.6% over the last month, and an RSI of 41.49 indicates mildly oversold conditions but not an extreme capitulation. Overall, the technical setup leans negative, with only a modest argument for a short-term bounce.
Alternative data for Purple is mixed: web traffic is sizable, and job openings are up 29% month over month, hinting at investment in growth or operational scaling. However, social media follower trends are broadly flat to slightly negative across most major platforms, suggesting limited incremental brand momentum. Overall, these signals do not strongly offset the financial and technical weaknesses but also do not indicate a collapse in underlying consumer interest.
Combining negative earnings, a stock price below its long-term moving average, and recent price underperformance, the overall setup for Purple appears bearish. While alternative data show stable demand signals and increased hiring, these positives are not yet strong enough to outweigh the lack of profitability and weak technical trend. The risk/reward profile remains skewed to the downside until there is clearer evidence of earnings improvement or a sustained technical base.


Purple Innovation, Inc. (PRPL) Q3 2025 Earnings Call Transcript


Purple Innovation Reports Third Quarter 2025 Results
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: