
HTZ • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold HTZ in your mock portfolio yet.
Hertz is currently loss-making, as indicated by its negative EPS of -3.34 and a corresponding negative PE ratio of -1.51. This implies that, despite being a mature business, it is not generating positive net income, which weighs on equity value and limits valuation support. Without clear evidence of an imminent return to sustainable profitability, the financial profile leans negative for the stock.
Hertz’s stock at $5.03 is trading below its 200-day moving average of $5.84, indicating a prevailing downtrend and lack of strong long-term momentum. The 3.6% decline over the last month and an RSI of 37.24 suggest the stock is weak but not yet deeply oversold, leaving room for further downside if fundamentals do not improve. Overall, the technical setup points to continued pressure rather than a clear reversal.
Alternative data for Hertz is mixed: digital engagement (web traffic and app downloads) is sizable and stable, but hiring activity is declining and social media growth is modest. Flat app downloads and steady web traffic suggest demand is not collapsing, yet they do not indicate strong incremental growth either. The reduction in job openings may reflect cost control or a cautious outlook, tempering any positive read-through from digital scale.
Combining loss-making financials, a weak technical profile, and largely stagnant alternative data, the overall picture for Hertz’s stock skews bearish. While the company maintains significant digital reach and brand presence, these have not translated into visible profitability or strong market confidence. Until there is clearer evidence of earnings recovery or a sustained technical reversal, the risk/reward appears tilted to the downside.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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