
Direct Digital Holdings Announces Reverse Stock Split
DRCT • NASDAQ
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Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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The company is currently unprofitable, as indicated by its negative EPS and negative P/E ratio. The magnitude of the loss per share (-73.15) suggests significant earnings pressure and likely balance sheet or cash flow strain. Without evidence of strong revenue growth or improving margins, the financial profile appears weak and high-risk.
Despite an extreme 7,654.7% price increase in the last month, the stock trades far below its 200-day moving average of $21.23, indicating a severe longer-term downtrend. The RSI near 30 suggests the stock is closer to oversold than overbought, but in the context of a large prior decline this can reflect persistent weakness rather than a clean reversal. Overall, the technical picture points to a highly volatile name still embedded in a broader bearish trend.
Alternative data suggests limited commercial traction and a constrained growth posture. Website traffic is very low, job openings have fallen to zero, and social media followings remain small with only modest growth. These signals collectively point to a company that is not currently expanding aggressively or gaining strong market visibility.
Direct Digital Holdings exhibits a combination of deep unprofitability, a long-term downtrend in price, and weak alternative data signals, despite a spectacular short-term price spike. The data points to a speculative, high-volatility situation rather than a fundamentally improving story. Overall, the risk/reward profile appears skewed to the downside until there is clear evidence of earnings improvement and sustainable business growth.
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Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: