
DNUT • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold DNUT in your mock portfolio yet.
The negative EPS and PE ratio indicate that Krispy Kreme is currently unprofitable, which is a clear headwind for the stock. Without evidence of a near‑term path to profitability or accelerating earnings, the current financial profile is a drag on valuation and investor sentiment.
The stock’s 18.7% decline over the last month and current price below the 200‑day moving average point to a weak technical setup. While the RSI around 45 suggests the stock is not oversold, the prevailing trend remains negative.
Alternative data show a mixed picture: healthy web traffic and very strong app download volumes offset by a recent decline in app downloads and largely flat social media follower trends. Rising job openings suggest management is still investing in growth, but the signals are not strong enough to outweigh the financial and technical weakness.
Overall, the combination of ongoing losses, a sharp recent price decline, and a technically weak chart outweighs the moderately positive alternative data signals. Until there is clearer evidence of improving profitability or a technical base forming, the risk/reward profile skews to the downside.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: