
DKNG • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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You don't hold DKNG in your mock portfolio yet.
DraftKings remains unprofitable, as reflected by its negative EPS and PE ratio. While the company may be growing top-line revenue in the broader business context, the current snapshot indicates that profitability has not yet been achieved and investors are still paying for future growth rather than present earnings.
The stock trades at $34.46, modestly below its 200-day moving average of $37.71, suggesting it is in a mild intermediate-term downtrend. An RSI of 39.24 shows the stock is weak but not yet oversold, and the 2.1% decline over the last month points to consolidation rather than a sharp breakdown.
Alternative data show a stable demand environment: web traffic and app downloads are high and flat month over month, implying no recent acceleration but also no deterioration. Social media followings are growing slowly and job postings have declined, which could reflect either efficiency gains or more cautious expansion.
Overall, the picture for DraftKings is neutral: the company is still unprofitable and technically below its 200-day moving average, but alternative data suggest a stable user base and ongoing engagement. The stock appears to be in a consolidation phase where future upside will likely depend on evidence of improving profitability or renewed growth momentum.


DraftKings: Growth Is Slowing, Not Stopping

Why DraftKings Stock Dropped Today
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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