
COLM • NASDAQ
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With a PE ratio of 16.93 and EPS of 3.31, Columbia Sportswear appears reasonably valued relative to typical apparel peers, suggesting neither clear undervaluation nor overvaluation based solely on earnings. Profitability is solid but not exceptional, implying a mature, steady business rather than a high‑growth story. Without evidence of strong revenue acceleration or margin expansion, the financial picture leans toward stable but unspectacular.
The stock trades at $56.03, modestly up 1.7% over the last month but still below its 200‑day moving average of $58.76, indicating it remains in a mild intermediate downtrend. An RSI of 42.78 is below the 50 midpoint but far from oversold, suggesting subdued momentum rather than capitulation or a strong rebound setup. Overall, technicals signal consolidation with no strong bullish or bearish trigger in the near term.
Website traffic at roughly 12.5 million monthly visitors is flat month over month, suggesting stable but not accelerating demand through digital channels. Job openings have fallen 27% month over month, which may reflect cost discipline or slower growth initiatives rather than expansion. Social media followings across Instagram, TikTok, Facebook, YouTube, and LinkedIn are growing slowly, pointing to steady brand engagement but not a breakout in consumer interest.
Columbia Sportswear’s current setup appears balanced: valuation and earnings suggest a solid, mature business, while technicals and alternative data point to stabilization rather than clear acceleration or deterioration. The stock trades slightly below its long‑term average with muted momentum, and external signals show steady but not dynamic demand or expansion. Overall, the evidence supports a neutral outlook on the stock in the near to medium term.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
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