YouGov (YOU.L) • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold YOU.L in your mock portfolio yet.
With a PE ratio of 21.8 and EPS of 0.10, YouGov is priced at a moderate earnings multiple that suggests the market expects continued profitability but not hyper‑growth. The valuation is not obviously cheap, but also not extreme for a data/insights business, implying balanced expectations. In the absence of detailed revenue and margin history here, the limited metrics point to a steady but not clearly breakout earnings profile.
The stock is up 6.5% over the last month and has an RSI of 61.03, indicating positive near‑term momentum but not yet overbought territory. However, the current price of $218.00 sits below the 200‑day moving average of $230.69, which typically signals the longer‑term trend is still weak or in recovery. Overall, the setup looks like a short‑term rebound within a still‑challenged longer‑term trend.
Web traffic of roughly 652k monthly visitors and very strong app download volume at about 72k per day are positive signals for user engagement and panel depth, which are core to YouGov’s business model. At the same time, job openings are down 14.8% month‑over‑month and most social media followings are flat to slightly down, suggesting cautious hiring and plateauing brand reach. Overall, alternative data shows solid product usage but a more conservative growth posture.
Taken together, YouGov’s valuation, technical setup, and alternative data suggest a neutral outlook. The business appears profitable with decent engagement indicators and improving short‑term price momentum, but the stock still trades below its 200‑day moving average and hiring plus social metrics reflect a measured, not aggressive, growth stance. The balance of signals does not clearly justify a strongly bullish or bearish view at this time.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Upgrade to see the full Evidence Stack
What Changed, Why Now, and Risk Flags — available on the Investor plan and above
Get Started