SDG.L • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
TrendEdge provides tools and data for research and educational purposes only and does not provide investment advice or personal recommendations.
You don't hold SDG.L in your mock portfolio yet.
The negative EPS and corresponding negative PE ratio indicate that Sanderson Design Group is currently loss-making. This undermines valuation support and suggests that profitability remains a key challenge. Without evidence of a clear path back to positive earnings, the financial profile skews negative for equity holders.
The stock is trading at $44.00, modestly down 3.3% over the last month and below its 200-day moving average of $47.05, which leans slightly negative from a trend perspective. However, an RSI of 50.45 is firmly neutral, indicating neither overbought nor oversold conditions. Overall, price action suggests consolidation with a mild downward bias rather than a strong trend in either direction.
Alternative data paints a mixed-to-weak picture. Web traffic is flat month over month, implying no recent acceleration in top-of-funnel customer interest. The drop to zero job openings is particularly concerning, as it may indicate hiring freezes, cost-cutting, or limited growth initiatives, even as social media followings grow slowly from a marketing and brand standpoint.
Taken together, the loss-making financial profile, price trading below the 200-day moving average, and weak alternative data signals—especially the collapse in job postings—tilt the outlook bearish. While technicals are not severely negative and brand engagement is stable, these positives are not strong enough to offset concerns around profitability and growth momentum.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
Key moves vs recent baseline (last day / last week)
Plain-English summary of the biggest drivers (informational)
Potential risk factors to review
Based on earnings timing, volatility, liquidity and crowd activity. Informational signals only — not investment advice.
Reassess your thesis if any of these occur: