BP p.l.c. (BP-B.L) • LSE
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Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
The negative EPS of -71.50 and a corresponding negative PE ratio of -0.02 indicate that BP is currently unprofitable on a per‑share basis, which is a clear negative for equity holders. While large one‑off charges or accounting items can distort earnings for energy majors, the data as given point to weak bottom‑line performance and pressure on profitability ratios. Without offsetting evidence of strong revenue or margin expansion, the earnings profile is a headwind for the stock.
At $161.00, BP trades slightly below its 200‑day moving average of $163.05, suggesting the stock is in a mildly negative or consolidating trend rather than a clear uptrend. The modest 0.6% gain over the last month indicates limited momentum, neither strongly bullish nor sharply negative. Without an overbought or oversold RSI provided, the technical picture leans neutral with a slight downside bias due to price being under the long‑term average.
BP shows robust digital reach with over 2.3 million estimated monthly web visitors and roughly 8,000 daily app downloads, indicating solid customer engagement and brand presence. However, job postings are down 5.2% month over month and social media follower counts are largely flat to slightly mixed across platforms, suggesting a cautious hiring stance and stable but not rapidly growing public engagement. Overall, alternative data are more consistent with a steady, mature franchise than with a high‑growth inflection, yielding a broadly neutral signal for the stock.
BP’s current profile is characterized by weak reported earnings, a stock price trading just below its long‑term average, and broadly stable alternative‑data indicators. The combination suggests a mature, systemically important energy company facing near‑term profitability challenges but without clear evidence of either a sharp deterioration or a strong positive inflection. Overall, the signals align more with a neutral stance on the stock, with risks tied to earnings quality and limited technical momentum.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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