Planet Fitness (0KJD.L) • LSE
Unlock comprehensive alternative data signals to make better investment decisions

Track website visits, page views, unique visitors, and engagement metrics over time to gauge online interest and brand strength.

Monitor Twitter follower growth, engagement rates, and social media presence to understand brand reach and community sentiment.

Analyze TikTok follower trends and viral content performance to measure youth demographic appeal and cultural relevance.

Track Facebook page likes, comments, shares, and post engagement to assess community interaction and brand loyalty.

Monitor Instagram follower growth, engagement rates, and visual content performance across demographics.

Track YouTube channel growth, video views, and subscriber engagement to measure content marketing effectiveness.

Monitor LinkedIn company page followers and professional network growth to assess B2B brand strength and talent attraction.

Track open job positions and hiring trends as a leading indicator of company expansion, contraction, or strategic shifts.

Monitor employee headcount changes on LinkedIn to gauge organizational growth, restructuring, or cost-cutting measures.

Analyze sentiment scores from Reddit discussions to understand retail investor mood and potential price momentum.

Track daily news mentions across major publications to measure media attention, PR effectiveness, and market awareness.

View key financial metrics including Revenue, Net Income, EPS, Free Cash Flow, EBITDA, and Total Assets. Access 2-year quarterly charts for Revenue & Income and Free Cash Flow trends.

Analyze technical indicators including 50-day Simple Moving Average (SMA) with price overlay and Relative Strength Index (RSI) charts.
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With a PE ratio of 16.89 and EPS of 3.15, Planet Fitness appears reasonably valued relative to earnings, suggesting the market is not pricing in extreme growth or distress. The earnings profile (positive EPS and modest multiple) points to a solid, profitable business, but without clear evidence of accelerating growth from the data provided. Overall, fundamentals look stable but not strongly catalytic for near‑term upside.
The stock at $53.24 is trading materially below its 200‑day moving average of $64.12, signaling a prevailing downtrend. A 2.1% decline over the last month, combined with the price sitting under a key long‑term resistance level (the 200‑day MA), points to weak technical momentum. Without evidence of a strong reversal pattern or oversold RSI (not provided), the technical setup skews bearish in the near term.
Alternative data is mixed but leans negative due primarily to a sharp 29.6% month‑over‑month decline in app downloads, which is a high‑frequency signal of weakening engagement or new member acquisition. Web traffic is high in absolute terms, and social media followings are large with modest growth on Instagram and TikTok, but these positives are incremental rather than strongly expansionary. Overall, the deterioration in app download momentum outweighs the relatively stable social presence.
Planet Fitness shows a fundamentally profitable business with a reasonable valuation, but technicals and alternative data point to near‑term headwinds. The stock trades in a clear downtrend below its 200‑day moving average, and the sharp drop in app downloads raises questions about current demand momentum. Balancing these factors, the overall stance is neutral, with stable core fundamentals offset by weak technicals and softening engagement indicators.
Our AI Score rates companies on a scale from 0 to 10, based on alternative data points such as web traffic, app downloads, and job postings — combined with financial health indicators and technical signals.
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